What is a friendly home?

Home is where we feel most comfortable. Home is where we are happiest. Home is where our team players reside.

Welcome to an entirely new mowing experience.

Robomow’s Friendly Home lawnmowers fit effortlessly into your lifestyle, making themselves instantly at home in your life, your garden and with your home team.

Designed to provide the easiest, most convenient and least time-consuming mow  ever, Robomow mowers are garden-friendly (Install them away from the lawn), user-friendly (communicate with them from your smartphone) and family-friendly (your lawn, your schedule)!

At home and in the garden, Robomow is simply, your best team player.

What is a Robotic Mower?

A Robotic lawn mower is the modern day replacement for the more traditional manual mower, ride-on mowers and tractors. Operating quietly and autonomously, robotic mowers are designed to save you both time and money, leaving you free to enjoy other activities with family and friends.

Today’s robotic mowers are increasingly sophisticated. Self-docking and with their own working schedule, they require minimum human interaction and can even be programmed from the convenience of your smartphone!

Fun fact: Robotic mowers rank as the second largest category of domestic robots in the home today!

Robomow's history

  • Two Men, One Vision

    Robomow was founded in 1995 and was originally called 'Friendly Machines'. Founded by two entrepreneurs, Mr. Udi Peless and Mr. Shai Abramson, legend has it that one hot summer's day, Mr. Peless’s wife asked him to mow the lawn. While trying to avoid this impending chore, Udi fantasized about a robotic lawnmower. …And so, Friendly Machines was born.

    Stranger than Fiction

    As you can see, the first prototypes were simply regular Rover lawn mowers with a bunch of bizarre machinery stuck on the top!

    Much to Mulch About

    A mulching mower employs high speed blades which retain the grass clippings inside the chamber until they are small enough to fall back onto the lawn and act as natural fertilizer. Therefore, the next generation of Friendly Machines prototypes were designed without the clippings bag, making them leaner, meaner and so much greener than other mowers.

  • Claim to Fame – ‘Robomow Classic’

    This little fella, the Robomow Classic, debuted in the GLEE exhibition in Birmingham, UK in 1997 and was the 'father' of Friendly Robotics official first model. The Classic model was launched for sale in 1998 and sold about 4000 units between 1998 and 2001.

  • The Evolution of Revolution

    In 1999, Friendly Machines evolved into Friendly Robotics.

  • 2nd Generation

    In 2000, the 2nd generation of robotic mowers was brought into being. …And the Robomow RL platform was born. Compared to the Robomow Classic, the Robomow RL was far more advanced, smaller, lighter and more user-friendly. This improved model sold 11,000 units between the years 2000 to 2013.

    Robomow RL with Base Station

    Further enhancements included the Base Station which enabled users to create a periodic lawn mowing program and essentially, to forget about lawn mowing altogether.

  • Other Machines Get in on the Action

    In 2003, a joint venture with Hoover Company led to the creation of the RV, the first ever robotic vacuum cleaner. The RV was sold between the years 2003 and 2005.

  • A Household Name

    In 2005, Friendly Robotics made the strategic decision to put its brand name 'Robomow' at center stage. Although the company is still called Friendly Robotics, today, the Robomow brand is widely recognized all over the world. And the rest, as they say, is history.

  • 3rd Generation: Hi-Tech, Small Lawns, Lower Cost

    In 2008, the Robomow RM made its debut as the 3rd generation of robotic mowers. Smaller, lighter and an improved version of the Robomow RL, RM was designed specifically for the small lawn which up until now had been largely ignored. This Robomow was an overnight hit, selling 30,000 units between 2008 and 2013.

  • Red is the New Black

    In 2011, Robomow introduced its RED Robomow line – the younger and slightly lower cost version of the successful RL and RM models.

    Robomow City 120

  • 4th Generation, Overnight Sensation

    In 2013, the Robomow RS was born – this being the 4th generation of robotic mowers. This line was an overnight smash hit, selling 5000 units in just the first year. The Robomow RS also upgraded Robomow’s lawn size arsenal, with a lawn cutting capability of 3000m2!

    Black Line Robomows

    Also in 2013…Robomow came out with its 3rd product line, the Black line. These swanky models were created for the more tech-savvy user looking for that clean, sleek, elegant, latest must-have accessory.

    Hot Off the Press

    Robmow's 4th generation of mowers is set to expand in 2014 with the introduction of 5 additional models; the RS622, RS612, TS1800, TS1000, MS1800 and MS1000. Robomow will also be introducing a completely new platform for small and medium sized lawns to include 7 new models; the RC306, RC304, RC302, TC500, TC300, MC500 and MC300.

  • 5th Generation, Smartphone Application

    Introducing Robomow’s 5th generation of robotic mowers! These funky, cool Robomowers are designed for lawns of up to 600m2. Robomow’s best models ever, they offer a huge variety of features and lawn coverage options and are, of course, all fully programmable via the Robomow App!

    The Robomow App: Control, Interact, Experience

    It's here! The Robomow App! Interacting with your mower has never been faster, easier or more enjoyable! Click here to find out more.

Management Team



Press