History
Robomow’s robotic lawn mowers are strong, fast and easy to use, guarenteeing for a user-friendly, garden friendly and family friendly automatic lawn mower.
Our Mission
MTD Products AG becomes Stanley Black & Decker Outdoor GmbH
On July 1, 2022, the merger of MTD and SBD will take effect.
MTD Products AG will now become Stanley Black & Decker Outdoor GmbH.
Apart from the new name and the legal form, not much will change.
We will continue to be there for you as usual and look forward to continuing to offer you an excellent product portfolio of high quality garden tools.
If you have any questions, you can reach us at the new e-mail address: EMEAOutdoor@sbdinc.com or under the telephone number 06805 / 79-0.
Your SBD Outdoor Team
What is a friendly home?
Home is where we feel most comfortable. Home is where we are happiest Home is where our team players reside Welcome to an entirely new mowing experience. Robomow’s Friendly Home lawnmowers fit effortlessly into your lifestyle, making themselves instantly at home in your life, your garden and with your home team. Designed to provide the easiest, most convenient and least time-consuming mow ever, Robomow mowers are garden-friendly (Install them away from the lawn), user-friendly (communicate with them from your smartphone) and family-friendly (your lawn, your schedule)! At home and in the garden, Robomow is simply, your best team player.
What is a Robotic Mower?
A Robotic lawn mower is the modern day replacement for the more traditional manual mower, ride-on mowers and tractors. Operating quietly and autonomously, auto mowers are designed to save you both time and money, leaving you free to enjoy other activities with family and friends. Today’s automatic lawn mowers are increasingly sophisticated. Self-docking and with their own working schedule, they require minimum human interaction and can even be programmed from the convenience of your smartphone! Fun fact: Remote lawn mowers rank as the second largest category of domestic robots in the home today!
Company Timeline
Two Men, One Vision
Robomow was founded in 1995 and was originally called 'Friendly Machines'. Founded by two entrepreneurs, Mr. Udi Peless and Mr. Shai Abramson, legend has it that one hot summer's day, Mr. Peless’s wife asked him to mow the lawn. While trying to avoid this impending chore, Udi fantasized about a robotic lawnmower. …And so, Friendly Machines was born.
Much to Mulch About
A mulching mower employs high speed blades which retain the grass clippings inside the chamber until they are small enough to fall back onto the lawn and act as natural fertilizer. Therefore, the next generation of Friendly Machines prototypes were designed without the clippings bag, making them leaner, meaner and so much greener than other mowers.
Two Men, One Vision
Robomow was founded in 1995 and was originally called 'Friendly Machines'. Founded by two entrepreneurs, Mr. Udi Peless and Mr. Shai Abramson, legend has it that one hot summer's day, Mr. Peless’s wife asked him to mow the lawn. While trying to avoid this impending chore, Udi fantasized about a robotic lawnmower. …And so, Friendly Machines was born.
Claim to Fame – ‘Robomow Classic’
This little fella, the Robomow Classic, debuted in the GLEE exhibition in Birmingham, UK in 1997 and was the 'father' of Friendly Robotics official first model. The Classic model was launched for sale in 1998 and sold about 4000 units between 1998 and 2001.
The Evolution of Revolution
In 1999, Friendly Machines evolved into Friendly Robotics.
Robomow RL with Base Station
Further enhancements included the Base Station which enabled users to create a periodic lawn mowing program and essentially, to forget about lawn mowing altogether.
2nd Generation
In 2000, the 2nd generation of robotic mowers was brought into being. …And the Robomow RL platform was born. Compared to the Robomow Classic, the Robomow RL was far more advanced, smaller, lighter and more user-friendly. This improved model sold 11,000 units between the years 2000 to 2013.
Other Machines Get in on the Action
In 2003, a joint venture with Hoover Company led to the creation of the RV, the first ever robotic vacuum cleaner. The RV was sold between the years 2003 and 2005.
A Household Name
In 2005, Friendly Robotics made the strategic decision to put its brand name 'Robomow' at center stage. Although the company is still called Friendly Robotics, today, the Robomow brand is widely recognized all over the world. And the rest, as they say, is history.
3rd Generation: Hi-Tech, Small Lawns, Lower Cost
In 2008, the Robomow RM made its debut as the 3rd generation of robotic mowers. Smaller, lighter and an improved version of the Robomow RL, RM was designed specifically for the small lawn which up until now had been largely ignored. This Robomow was an overnight hit, selling 30,000 units between 2008 and 2013.
Robomow City 120
Red is the New Black
In 2011, Robomow introduced its RED Robomow line – the younger and slightly lower cost version of the successful RL and RM models.
Hot Off the Press
Robmow's 4th generation of mowers is set to expand in 2014 with the introduction of 5 additional models; the RS622, RS612, TS1800, TS1000, MS1800 and MS1000. Robomow will also be introducing a completely new platform for small and medium sized lawns to include 7 new models; the RC306, RC304, RC302, TC500, TC300, MC500 and MC300.
3rd Generation: Hi-Tech, Small Lawns, Lower Cost
In 2008, the Robomow RM made its debut as the 3rd generation of robotic mowers. Smaller, lighter and an improved version of the Robomow RL, RM was designed specifically for the small lawn which up until now had been largely ignored. This Robomow was an overnight hit, selling 30,000 units between 2008 and 2013.
4th Generation, Overnight Sensation
In 2013, the Robomow RS was born – this being the 4th generation of robotic mowers. This line was an overnight smash hit, selling 5000 units in just the first year. The Robomow RS also upgraded Robomow’s lawn size arsenal, with a lawn cutting capability of 3000m2!
The Robomow App: Control, Interact, Experience
It's here! The Robomow App! Interacting with your mower has never been faster, easier or more enjoyable!
5th Generation, Smartphone Application
Introducing Robomow’s 5th generation of robotic mowers! These funky, cool Robomowers are designed for lawns of up to 600m2. Robomow’s best models ever, they offer a huge variety of features and lawn coverage options and are, of course, all fully programmable via the Robomow App!
6th Generation – Any lawn
This little guy breaks the mould with its ability to mow anything beautifully, from petite patios to 200m2 lawns and even up to 300m2 in the right conditions! Our smallest mower yet, is as big on features as it is compact in size and includes single button operation, excellent manoeverability, theft protection and easy part replacement. With the RX, now everyone can enjoy a Robomow garden…
Robomow RX50 Pro S: The new clever family member
Robomow is expanding its RX series for beginners with a new compact robot, the RX50 Pro S. With an area performance of up to 500 m², the new model is suitable for families with mediumsized and large gardens.
Robomow is expanding its RX series for beginners with a new compact robot, the RX50 Pro S. With an area performance of up to 500 m², the new model is suitable for families with mediumsized and large gardens.
Saarbrücken, September 2018 - A new powerhouse of the Robomow RX series will be launched in the next mowing season: With a running time of up to 180 minutes and an area performance of up to 500 m², the RX50 Pro S complements Robomow's successful RX series around the RX20 (300 m²) and RX12u (250 m²). The top product also sets new standards in terms of comfort with the powerful 12V Li-Ion rechargeable battery. Thanks to the patented mulch cleaner, which is unique on the market, the RX50
Pro S automatically removes grass residues during mowing and thus cleans its mowing deck itself.
“Alexa, tell Robomow to start mowing!”
With the launch of the RC312 Pro S in August 2018, Robomow became the first supplier on the market to offer robotic lawnmowers that respond to Amazon Alexa voice control. Robomow will offer a variety of models in 2019 which will respond to Amazon Echo devices. Beyond starting and stopping, voice control offers a wide range of command options for the upcoming models. By using Alexa the robot can be asked about the last mowing job, about where it is, what it is doing and when it plans to go for the next mow.
RK and RT launch
The RK, capable of creating a lawn to match any occasion. Its ability to cut right to the edge as well as a patented cutting system ensures the lawn will be the centre of attention. The RT, here to take the stress out of mowing and give you more time to enjoy the things you love in the garden. It’s easy-to-use functionality and reliable all-terrain handling give you are garden worth sharing, without the effort.
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